Blog

The Relative Value of Domain TLDs Part 1

A big question in valuing domains is how much each TLD is worth relative to each other. Normally these relative values are taken with respect to the .com value as .com is the most valuable and the TLD for which most data is available on. Everyone’s approach seems to be to estimate the value of the .com and then discount it by some fixed multiple to suit the TLD it’s on. I liked the idea of having one algorithm to determine the value of a .com domain and then discounting that value for the TLD it was on but I knew that the idea...

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Teaching a Computer to Know When a Domain Name Suits a .org Extension

I’m on a quest to build a brilliant domain valuation model. How humans can beat machines at valuing domains, when the computer has dozens of data points and thousands of historical sales available to it is beyond me, but currently it’s true. The two main problems with domain valuation is getting good data to base models on and incorporating the “human” element of domain name valuation into the models. It’s never going to be cost efficient to have humans manually review the 200,000 domains that drop every day, so...

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Selling Domains on Flippa – The Data Driven Guide Part 2

I’ve been studying domain sales on Flippa. I think its a fascinating marketplace and that while its still emerging in the domain sales field it definitely has the potential to become a major player on the retail side, especially in domains ripe for development. In my last post I looked at the marketplace as a whole and how domains were fairing. I analysed 142 domain sales of the 1,105 domains listed that occurred in the two month period I conducted the study. Today though, I want to focus on what influences the sale price of a domain...

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Selling Domains on Flippa – The Data Driven Guide Part 1

Flippa is an established website marketplace with a fledgling presence in the domain market. Following Michael Cyger’s interview with Flippa’s CEO I was inspired to study how domains fare on the marketplace. Domains admittedly aren’t Flippa’s main priority, with a $29 listing fee a variety of upgrades and a success fee Flippa isn’t what most domain marketplaces are. Nonetheless as a powerhouse in the website space which is now being considered as a domain marketplace for the future I thought it would be worth...

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The Expert’s Algorithm

Feel free to display the infographic on your own Facebook, blog or website – if you are I’d appreciate a link in return.   Wouldn’t it be great to know what the top domainers look for in a domain. Not what they say they look for, but what they actually buy. Since the success of my analysis of DomainMarket.com’s portfolio and their pricing algorithm I’ve been obsessed about getting my hands on data from the industry’s top players. This kind of data is normally pretty hard to come by and as most top...

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Billion Dollar Domaining

I’ve been on a Mike Mann bonanza lately. Today’s post concludes my series on the domaining legend. Following on from my interview with Mann, I published a comprehensive analysis of his portfolio and reverse engineered his domain pricing algorithm to determine what metrics he uses to value domain names. The below infographic is a combination of everything I’ve learnt from my study in an easy to digest format, enjoy. Feel free to display the infographic on your own Facebook, blog or website – if you are I’d...

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An Interview with Mike Mann

Mike Mann is a domaining legend. Mann is the founder of BuyDomains.com (which he sold in 2005) and DomainMarket.com - his personal portfolio management company. He owns approx. 335,751 domains. I contacted Mann many months ago hoping to have a short chat about an academic study I was conducting into the domain market. I was hoping to get an insight into what makes a domain valuable. I let Mann know that the interview would be published but that the primary function of his answers was to provide a backbone for my research. Since the...

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Learning from the Master – How Mike Mann Values a Domain Name

I’ve developed an algorithm using a small number of easy to gather data points that values domain names with incomparable accuracy to the dozens of other models I have built and any other domain valuation tool available publicly. It’s no coincidence that this algorithm in particular preforms so well, it is after all based on DomainMarket.com’s publicly posted domain valuations which are in turn based on DomainMarket.com’s internal valuation algorithms. When I spoke to Mike Mann – domaining legend, current...

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The Anatomy of a Billion Dollar Domain Portfolio

A hyperbolic title you might think but think again. I studied in depth the DomainMarket.com portfolio 335,751 domains strong with beauties such as HappyBirthday.com and Tasty.com – they even own countries with Mail.com, Rwanda.com and Angola.com all on the books and perhaps the new pope will be eyeing up VaticanCity.com. DomainMarket is the brainchild of domaining legend Mike Mann, founder of BuyDomains.com which he sold in 2005 and I was provided with their complete private portfolio. They have publicly listed buy it now prices for...

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Where are they now – The Top 500 Domain Sales of All-time Analysed

Big domain sales are fascinating, unpredictable and sometimes confusing. I’ve been gathering and analysing data on the top 500 domain sales ever recorded (pre-2013), more for fun than anything else. Its been exciting to look at the biggest publicly announced sales our industry has seen and find out where they are now. In this post I’ll share with you some of the data I have gathered and analyse the dataset for trends and interesting information. In future posts I’ll be taking a look at specific domains and their story since...

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